# Featured Product
The Featured Product section is a powerful tool to highlight a single product on your homepage, giving it prominent visibility. This feature becomes particularly valuable when you want to emphasize a specific product, increase its sales, or promote a special offer. By showcasing a chosen product in this section, you can effectively capture the attention of your visitors and create a sense of focus on the featured item.
## How to enable?
To enable first navigate to your **Page Builder** [*(how to launch Page Builder?)*](broken://pages/QxLQgsKd9hzmnWXnN4vP#page-builder)
When working within the Page Builder, locate and select the **Featured Product** tab. Look for the textfield labeled **Product item** and enter the **ID** of the desired product you want to display.
To disable this section, leave the product item textfield empty.
## How to find Product ID?
To locate your product ID, follow these steps:
1. Access your Bigcommerce web store admin panel.
2. Navigate to the **Products**.
3. Select the name of a product to display.
4. Examine the URL to find the product ID number.
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